ScentWorld Expo

I recently attended the 2011 ScentWorld Expo in Miami Beach, Florida. The expo was an enlightening experience, exposing me to the latest scent and sensory marketing research, strategy, technology and application. The expo featured over 125 people from 20 different countries from around the world.

During the expo I was exposed to interactive demos, product exhibitors, presentations and a closing awards ceremony. I had a wonderful experience networking with like-minded individuals whom share the same passion for olfactory integration.

The insightful presentations included Rachel Herz from Brown University, Skip Rosskam from David Michael & Company, Rene Morganthaler from Smart Fragrances, Simon Harrop from BRANDsense Agency, Joe Cronin from DDB Miami, Simon Faure-Field from Equal Strategy, Ladd Smith from RIFM, Kate Smith from Sensational Color, Bob Lorenz from Sun Chemical, Christophe Laudamiel from DreamAir, Zev Auerbach from Zimmerman Advertising, Jean Claude Chebat from HEC Montreal, Suzanne McCormick from Method, Steve Landau from ScentSational Technologies and Bill Wiles from Scent Sciences.

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